Brands are Responding Quickly to the Consumer Shift
In the increasingly crowded beauty market, consumers also have new products and brands to chose from on a seemingly endless basis. In order to win consumer attention and favor, tube packaging design plays a tremendous role.
Aluminum tubes could be more expensive, but speciality personal care and cosmetic brands tend to have a higher margins and target less price-sensitive consumers, so the cost could be passed on.
Aluminum tubes is "infinitely recyclable" meaning there is no degradation in the material after each life cycle like may occur with traditional personal care and cosmetic plastic containers as they are recycled.
Recycling is a core business operation of the aluminum industry. In the United States and Canada, the industry recycles more than 5 million tons of aluminum each year, most of which goes back directly into the North American supply.